Phase 1: CIS Markets (Now)
Russia, Ukraine, Kazakhstan, Belarus. Channels: Telegram, Instagram, partner network. The slogan "Надел. Помолодел. Разбогател." was built for this market — it rhymes, it sticks, it spreads.
Target: 10K subscribers, 1K paying users.
Phase 2: LATAM & Southeast Asia (6-18 months)
Brazil, Mexico, Argentina. Thailand, Indonesia, Philippines. These are mobile-first markets with high wearable adoption and growing DeFi awareness. Channels: TikTok, influencer marketing, B2B wellness programs.
Target: 50K MAU, $1M MRR.
Phase 3: Global (18-36 months)
Europe, Middle East, broader Asia. B2B corporate wellness programs become a major channel. The Employer Wellness, Insurer Pilot, and Performance Club products drive enterprise adoption.
Target: 1M MAU, $19M MRR.
Why This Order?
CIS first because the founder knows the market, the language, and the distribution channels. LATAM and SEA because mobile-first populations with lower average income benefit most from H2E economics. Global because by then, the product is proven, the data is compelling, and the brand story writes itself.